I was assigned to create the logo for Katalyst, which was previously a logotype of 'Katalyst Impact Group.' The main adjectives kept in mind while researching, gathering inspiration, sketching, and revising were social impact, trustworthiness, and benevolence. Although, this logo was not the chosen concept, it is my favorite and the best representation of my talent and skills. I was not given the role to create other visuals for the brand's identity, but I liked this logo so much that I thought I'd turn it into a personal project.
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